In this course, you will learn the fundamentals of digital marketing. What is it? What’s the point of digital marketing? What is a campaign? How to run an effective campaign?
FREE Certification Course
Digital Marketing is any kind of marketing that happens on a digital platform. Whether it’s on your website, your social media, or through email, it’s digital marketing. On the other hand, Inbound Marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. It’s a way to market (usually using digital marketing tactics) that draws in qualified leads, rather than blasting a message out to a mass audience. The Digital Marketing Certification Course will teach you how to become an effective digital marketer with an inbound-first mindset.
Who is this for?
- Marketing Managers looking to upskill their digital marketing expertise.
- Content marketers looking to broaden their skillset.
- Students looking for an introduction to digital marketing.
What you’ll learn:
- Optimize your website for search engines.
- Create a non-paid strategy to build and grow a following.
- Create an ads strategy to amplify your business message to a targeted audience.
- 9 lessons
- 37 videos
- 11 quizzes
- 4:27 hours
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This is the business owner’s secret weapon for maintaining a competitive edge.