Carylee Carrington’s Journey to Small Business Success through Digital Marketing Initiatives

by Hit Your Mark | Aug 23, 2024 | Case Studies

SEO and digital marketing come in handy even in the children’s books industry!

Children’s author and advocate Carylee Carrington created a website to sell her children’s books celebrating diversity.

Carylee’s mission is not just financially important to her—it’s also personal. Inspired by her son, the books teach children to look beyond racial boundaries and enjoy cultural diversity. 

However, like many small business owners, Carylee faced challenges running her platform as smoothly as possible. Therefore, she partnered up with Hit Your Mark to spread her message throughout the world!

The Challenge

Once Carylee had her website, Read with Carylee, up and running, she faced the challenges of many small business owners. As customers ordered her books, she struggled to find a cohesive way to collect payments.

In addition, keeping track of the ups and downs of her company was tricky without the appropriate tools. 

So, Carylee looked for a solution that would allow her to track and improve her business publicity while offering opportunities for a standardized payment system. That’s where Hit Your Mark Media came into the picture.

The Solution

Hit Your Mark developed a strategy to help Carylee attain her small business goals.

Through analytic tracking and PayPal Complete Payments, Hit Your Mark offered Carylee avenues toward reaching measurable, reachable goals. Since implementing these systems, Carylee’s been watching her business thrive!

Analytics

By implementing analytic tracking and keyword research, Hit Your Mark gave Carylee’s website the needed reach and exposure. 

Organic keywords continue to drive traffic to her website today, while the analytics tools help Carylee understand how her business is performing. They even offer inspiration for changes and ways to create more success!

PayPal Complete Payments

But most importantly, Hit Your Mark helped Carylee implement the PayPal Complete Payments system.

Through this one-size-fits-all approach, Carylee collects all her payments in one place. Whether they come through credit card, Venmo, or PayPal, Carylee can see her purchases and revenues in the same place. 

As Carylee said in an interview with PayPal, the lack of systematized payments was one of the most challenging parts of her business. Now, with the PayPal Complete Payments system, Carylee finds ease in her business’s operations! The system “gives me a sense of security as a business owner, [and] it also gives my customers a sense of security.” 

The Results

With these tools in place, Carylee’s domain skyrocketed toward success. 

In April 2024, her website attracted clicks, views, and impressions due to Hit Your Mark’s on-page SEO magic. Keywords like “read with Carylee,” “Carylee Carrington,” and “Carylee” continue to drive more traffic to her website.

By April 2024, Carylee had 332 impressions on her website, but in June 2024, her impressions more than doubled to 723! 

As the months pass, Carylee continues to sell more books, spreading the word of her mission worldwide. All of this is made possible by the PayPal Complete payments system!

Takeaways

Carylee continues to inspire children through her books. Today, you can find this enthusiastic author pioneering more projects, reading to kids, and bringing delight to her readers and listeners. Carylee and Hit Your Mark’s partnership transformed this business into a thriving example of how one person can change the world!

Hit Your Mark helped Carylee bring a sustainably functional and attractive business to life. If you’re a small business owner looking for solutions like Carylee was, we’d love to hear from you through a consultation. Our door is always open to welcome new friends and new faces and transform their world for success!

References:

1. “How One Small Business Owner Meets Her Customers Just About Anywhere with PayPal’s Small Business Solutions.” Paypal Newsroom, https://newsroom.paypal-corp.com/2024-03-12-How-One-Small-Business-Owner-Meets-her-Customers-Just-About-Anywhere-with-PayPals-Small-Business-Solutions. Accessed 21 June 2024.