Keep reading to prepare for your comprehensive social media audit!
Why Is a Social Media Audit Integral to Your Digital Strategy?
“Social media audits are so annoying!”
At least, that’s how many business owners feel about them.
But if you’re doing them right, they will be a breeze!
Social media audits are the backbone of any business’s plan for expansion and professionalism. They show how well you manage customers, how social media improves your company, and where you should implement new strategies.
With this knowledge, it’s easier to understand how to budget for social media and what kind of posts will be relevant.
Social media confusion resolved!
Think, for example, of this method for understanding your ROIs (returns on investments).
Business gurus say that 90% of your business comes from 10% of your content.
So, you need to locate that 10% and capitalize on it.
Instead of wasting energy on material that doesn’t satisfy anyone, let your social media audit reveal it.
Now, you can focus your energy where it matters!
Decoding the Process: 4 Tips to Conduct Social Media Audit
Tip 1: Are You Tracking the Right Social Media Metrics?
One surefire way to get a headache from your audit is to track the wrong metrics.
Nothing is worse than thinking you’ve cracked the code to business success, only to discover your formula was all wrong!
To help you skip this frustration, we’ve assembled a master list of the essential metrics:
Profile impressions and reach:“Do people positively react to your content?” “How much exposure does your profile get?” If the answer to either of these is no, it’s time to reevaluate your profile.
Follower and audience growth rate:“Is your number of followers growing consistently?”“Does it spike or drop at a specific time?”“Can you draw a correlation between spikes and certain events?” Understanding what draws in new followers will dictate the development of new ideas and strategies for your business.
Engagement rate:“Are followers interacting with your posts?”“How many likes, follows, shares, and comments do you get from each?”“Which ones have the most interaction?” The answers to these questions will form the core of your choices for social media publication.
Demographic information:“Do you reach more male or female audiences?”“What ages interact with your content most frequently?”“Where are your customers coming from?” These questions will gear your content toward the correct audience.
Bounce rates:“When are customers leaving your page?”“Is there a common trend surrounding this behavior?”“What type of visitors bounce away?” Your bounce rate will give you ideas for areas that need a boost.
Conversion rates:“When do you have high conversion rates?”“What people convert more frequently?” Conversion rate patterns highlight both success and the need for more creativity.
Record these metrics on your audit spreadsheet for future reference and evaluation. They will give you your company’s first impressions of social media performance and suggest avenues for improvement. Use the data as your Northern Star to take the first step to social media success!
Tip 2: How to Evaluate Your Social Media Content Performance?
Now that you’ve collected your data from the social media world, it’s time to evaluate your performance:
Look for patterns: Inspecting the data for patterns will illustrate what the numbers say.
Check if your profiles match each platform’s strength: Instagram needs a highly visual and engaging form of communication, while on Twitter, the key is communication and quick responses.
Identify your most popular posts: They will have the most comments, views, likes, shares, and reach. Check for patterns within other posts that may correlate to increased engagement.
In three easy steps, you’ll have a master picture of your strengths and weaknesses. Make sure you’ve sufficiently mined the data for diamonds!
Tip 3: Why Is Analyzing Your Follower Demographics Crucial?
Imagine a burgeoning entrepreneur who wants to start a toy company.
She designs a website, publishes ads on Google, and creates a social media profile on Facebook.
She figures she should target the parents since they control the wallets.
Therefore, she creates polished ads displaying toys.
However, her ads don’t attract either children or parents.
Because she doesn’t appeal to either demographic.
Social media audits reveal who engages the most with your website so you know how to advertise your products to the appropriate demographic.
Your posts and language have the most impact on the demographic you attract.
For example, avoid trendy language and upbeat photos if you want grandparents to shop on your website. Instead, appeal to their sense of nostalgia and tradition!
Tip 4: How Does Competitor Analysis Enhance Your Social Media Strategy?
Even though this might seem like a waste of time, competitor analysis is the make-or-break step of your social media strategy.
If you understand your competitors’ successes, you will draw unexpected lessons from their approach:
What social media channels do they use the most? This way, you’ll know what channels you should prioritize.
What content is most popular? If your competitors’ viewers are eating up short films but ignoring posts, incorporate more short films into your social media plans!
How successful are their CTAs? If they’re getting consistent business through CTAs on social media, consider incorporating a few on your profile.
What is their communication style? Are your competitors light-hearted and whimsical when they talk with customers, or are they serious and down-to-earth? Their style will hint at what your demographic likes.
How effective is their customer service? Rave reviews will open your eyes to how to improve your business.
The Role of Tools in Streamlining Your Social Media Audit
The best way to streamline your audit is by using a template. Your template should include areas to record data about demographics, posts, and ad campaigns. It should have a space to summarize your performance and list new ideas to increase performance.
You can also use analytics to simplify the search for patterns.
Our favorite analytics tool, Google Analytics, includes extra features for more in-depth research. It gathers data from your social media platforms and analyzes information found through social listening tools, letting you collect everything in one place and then transfer it to your spreadsheet.
Through tools like analytics, spreadsheets, and social listening, it’s easy to gather data in one place and glean information from it. Don’t let a social media audit become a source of stress—streamline it for maximum efficiency!
From Audit Insights to Action: Refining Your Social Media Strategy
The patterns you’ve identified in your data will add the final touch to your social media strategy.
For example, if your customers enjoy posts with bright colors and punchy text, brainstorm ways to produce more of such content.
Five key questions that stimulate your creativity include:
Which social media platforms give you the best engagement?
Are there any new platforms our demographic enjoys that we should create a profile on?
What neglected platforms have real power?
Is your company attracting the expected demographic?
What content brings the best results?
These questions serve as a launching pad for the rest of your analysis.
Go over each one thoroughly with your team so everyone’s in on the new plan.
Then, it’s time for action.
Implementing the fruits of your audit is the most valuable—and most enjoyable—part!
Social media audits don’t have to be stressful and overwhelming. You can take the easy path to brilliant results by being smart about your resources.
Soon, you’ll see a load of excellent results from a drop of focused work!
Let Hit Your Mark Conduct Your Social Media Audit!
Once you have it up and running, chances are you don’t give it much thought.
Until you notice it’s not producing results like you’d hoped.
Statistics tell us how crucial CTAs are for your online business’s success. Adding a CTA to a Facebook ad can increase conversion rates by 285%! 90% of people who read your headline also read your CTA, but only 60% make it to the bottom of your page!
CTAs are essential for business owners. But what do you do when they’re not performing as you anticipated?
The Connection between Compelling CTAs and High Conversion Rates
CTAs are all about connecting customers with your marketing efforts and sales.
Even seemingly tiny tweaks to your CTA can raise conversions by 161%!
Why is this change so massive?
Your CTAs are the persuasive element of your content.
A well-written CTA will draw the visitors in and get them to click. However, a mediocre CTA won’t work any magic.
That’s why compelling CTAs have high conversion rates: They employ the necessary tools to fascinate customers and draw them in.
Let’s review some guidelines to make freakishly compelling CTAs easy to create!
Are You Crafting Your CTAs with Persuasion in Mind?
Every CTA has but one main goal—to persuade.
These three methods are great ways to add the persuasiveness factor to your CTAs:
Appeal to your audience: Imagine being a beauty brand creating ads that appeal only to men—a clear audience disconnect! Beauty products generally appeal to women, so you should customize your CTAs for this particular audience. This technique applies across the board—whatever business you run, your brand will attract a specific audience. Engage with them!
Make your CTA the spotlight of your page: Your audience must be able to quickly spot your CTA. Make it eye-catching by incorporating contrasting colors and backgrounds that keep it at the forefront of digital design.
Let your CTA do the work for you: Make CTAs a clear step toward the next step of your marketing plan. Simple navigation will keep your audience engaged!
What Makes a CTA Persuasive?
Understanding the human psyche is the key to customer persuasion.
People are more likely to act when faced with urgency and curiosity—or when they know what they’ll get:
Use language that evokes urgency: Your time-sensitive CTA might read, “RSVP today—limited spots available!” or, “Take this limited offer while it lasts!”
Be clear about what you’re offering your customers: People are much more likely to click on your CTA if they know what they’re getting. Don’t be afraid to be specific. For example, compare “Download now!” with “Get your free recipes today!”
Write your CTA in the first person: Studies show that CTAs with “my” instead of “your” converted 24.91% better. Instead of saying, “Get your free guide today!” say, “Get my free guide today!”
These three persuasion techniques will increase your CTA’s appeal to the human brain!
Using Psychological Triggers in Your CTAs
Psychology is a powerful tool for increasing your appeal to customers. Fortunately, CTAs are the best and easiest places to incorporate psychology into your marketing game:
Capitalize on the fear of missing out: Potential customers fear missing opportunities, especially beneficial ones. To best capitalize on this fear, use statements that remind people how much others enjoy your products. These two CTAs show people what they’re missing: “350 people have signed up in the past 24 hours!” or “Join 1,800 others in a fabulous experience!”
Make your product seem scarce: Embrace the fear of missing out by branding your product as “limited.” Listing the delivery time of your product for an order placed within the next few hours may be enough to persuade customers!
How Does CTA Placement Impact Conversion Rates?
The placement of your CTAs will affect their number of users and clicks.
You should always place your CTA prominently, but specific locations within that category can yield even better results!
What Are the Hotspots for CTA Placement on Your Website?
Above the fold: The fold is the section of the page you see before you scroll. Above the fold is the most common place to find CTAs, ensuring that visitors will see them immediately.
Below the fold: Customers who read your page and see a CTA at the bottom are likelier to click on it. If you can turn your page’s content into a story, you’ll have extra luck with this placement!
Below the fold with directional cues: Let page design and graphics bring the eye down to where your CTA sits!
With some A/B testing, you’ll determine which hotspot is the best for your CTA!
Are Your CTAs Designed for Maximum Impact?
If you’re looking to maximize the power of your CTAs, you’re in the right place!
Improvement can happen in many ways, whether by incorporating smart CTAs or maximizing your appeal through wording.
How Can Color Theory Improve Your CTA Design?
Color theory and visual appeals are one way to make your CTA impactful.
Use a contrasting or bright complementary color to make the CTA the focal point of your page.
There’s no one correct color for your CTA.
Some claim that red, orange, or green make the best CTA colors.
The reality is that your best CTA color will depend on the rest of your design.
A CTA should always stand out from the rest of the page.
You can implement bright colors, unique button styles, and bigger font sizes to achieve this effect!
A/B Testing: The Secret Sauce for Perfecting Your CTAs
Once you’ve crafted a CTA that expresses your brand personality and follows the guidelines for capturing your audience’s attention, it’s time to begin testing.
A/B testing is the best way to understand your CTA’s success rate!
Using multiple versions of your CTA, you can track data to see which CTA gets the best results.
Even once you have a successful CTA, it’s important to keep tweaking and watching your data.
Never assume there isn’t room for upward mobility!
What Are the Key Metrics to Track in CTA A/B Testing?
Once you’ve begun the A/B testing phase, it’s time to track your results.
Follow these three key metrics to ensure your CTA’s success:
Click-through rates: How often do customers click on your CTA? Where do they go after that? Is your CTA encouraging the kind of clicking behavior you want? These are all questions to ask yourself when considering your click-through rate.
Conversion rates: Since your CTA is associated with your conversion rates, a good CTA will raise conversions. If you’re not seeing this, it’s time to reevaluate your CTA.
Overall engagement: How much are people engaging with your website because of your CTA? Are customers clicking on your CTA or generally leaving it alone?
Ready to Boost Conversions with Powerful CTAs?
Crafting persuasive CTAs doesn’t have to be hard. We’d love to help you increase your CTA potential and your conversion rates. With our team of marketing and graphic design experts, we have you covered from day one through A/B testing. Let us help you make your CTAs flawless!
Brenner, Michael. “11 Types of CTAs You Can Use to Drive Conversions.” Marketing Insider Group, 17 Jul. 2023, marketinginsidergroup.com/content-marketing/11-types-of-ctas-you-can-use-to-drive-conversions/. Accessed 5 Sep. 2023.
Gardner, Oli. “Where’s the Best Place to Put Your CTA? [Case Study].” Unbounce, 3 February 2013, unbounce.com/conversion-rate-optimization/landing-page-cta-placement/. Accessed 5 Sep. 2023.
“How to Create Best CTAs to Increase Your Conversions.” Neil Patel, neilpatel.com/blog/best-ctas-increase-conversions/. Accessed 5 Sep. 2023.
“Make Your CTA Impossible to Ignore Killer CTAs That Drive Results.” LinkedIn, Atlantis Tech, 3 Apr. 2023, linkedin.com/pulse/make-your-cta-impossible-ignore-killer-ctas-drive/. Accessed 5 Sep. 2023.
Moser, Jeremy. “What Makes Your Customers Click? Expert Reveals 5 Call to Action Copywriting Tips That Will Drive Your Leads and Sales.” Entrepreneur, 19 Sep. 2022, entrepreneur.com/growing-a-business/5-call-to-action-copywriting-tips-to-increase-conversions/432897. Accessed 5 Sep. 2023.
Onibalusi, Ayodeji. “7 Experiments to Increase Your CTA’s Conversion Rate.” Mention, 10 Dec. 2019, mention.com/en/blog/increase-ctas-conversion-rates/. Accessed 5 Sep. 2023.
The giant search engine now heavily emphasizes mobile-first indexing in its rankings—websites abiding by mobile-first optimization will rank higher in Google’s search results.
What does this mean for your website?
It means focusing your optimization efforts on the “smaller” screen. But when you weigh the long-term benefits of mobile optimization—let’s face it, we’re glued to our smartphones—Google’s mobile-first algorithm updates encourage business growth!
How Is Mobile Traffic Shaping Online User Behavior?
Mobile usage is rising, and desktop is declining.
The key implication?
Mobile traffic is the online moneymaker.
The rise in smartphone usage has had a massive impact on user behavior. Sites that have mobile optimization get more traffic, increasing business and SEO potential. With so many people today preferring to browse on their phones, it’s no wonder that mobile traffic is beginning to define the online business world.
Are You Losing Leads Due to Unoptimized Mobile Content?
One of the scariest scenarios for business owners and SEO experts is the loss of leads to optimized websites.
Mobile-friendly websites have better accessibility. If a user opens a site on their phone and it won’t load, they can’t read it, or they can’t see product images, they’re more likely to leave the site for one that does work on their phone. This so-called bounce rate is a real problem for many site owners.
Let’s explore how wide this impact is and learn how to prevent it from happening to your business.
What’s the Impact of Mobile Responsiveness on Conversion Rates?
Conversion rates escalate as the ease of site navigation increases.
Since mobile optimization is one of the best, most basic ways to simplify navigation and fix many other problems, optimizing your site is a sure way to raise your conversion rate.
A study found that if websites simply shortened their loading speed by 0.1 seconds, their conversion rates increased by 8%.
Similarly, if a website loaded 0.1 seconds faster, the bounce rate decreased by 8%.
One small step toward mobile optimization can majorly increase your conversion rate and lower your bounce rate!
How Can Mobile Content Optimization Boost Your SEO?
With Google’s recent system updates, mobile responsiveness has opened many doors in the SEO world. Simply refining your website for mobile will boost your search engine rankings!
But there are many other ways through which mobile optimization helps with SEO.
Can a Mobile-Friendly Design Improve Your Search Engine Ranking?
This is an easy yes!
With Google’s updated search algorithm, higher positions are awarded to mobile-friendly websites.
So, just by making your website smartphone-friendly, you’ll eliminate a giant hurdle keeping you from the top of Google’s SERPs!
How Do Mobile Page Load Times Affect SEO?
Once a user clicks on your page, you must guide them further down the marketing funnel.
Potential customers may still bounce away even if your page dominates Google’s #1 SERP.
The most common reason? Page loading speed.
A well-optimized website will also have an excellent loading speed and, implicitly, a higher standing in the SEO world!
7 Best Practices for Mobile Optimization
Your mobile optimization efforts will render minimal results unless you implement these 7 basic, tried-and-true guidelines:
Use mobile optimization software that reorganizes your website for mobile: Mobile optimization without screen size adjustment is nothing. That’s why your first step is signing up for mobile-first software. Such technology will encourage you to begin website design with the mobile page—a practice that has helped many business owners win the SEO game.
Keep your images light: Large images are the key culprit behind poor loading speed. Using a light version of your image—preferably in the WebP format—will drastically cut your website’s loading time.
Use bigger buttons thumbs can click on easily: No one wants to zoom in to click on a button on their smartphone. Instead, make your buttons easily accessible by enlarging their size.
Make your text short: People’s attention spans are very short these days, especially regarding eye-straining text. Limit your copy to short, poignant paragraphs.
Simplify your checkout process: Making it easier for users to pay with various platforms, like Apple Pay, PayPal, and Google Pay, builds trust between you and your future customers.
Eliminate popups: Nothing is more annoying than a large ad taking up the entire screen!
Make your videos smartphone-friendly: Keeping your videos small enough to load quickly on smartphones reduces bounce rates.
How Can AMP (Accelerated Mobile Pages) Enhance Your Mobile Content?
Another valuable aspect of mobile optimization, accelerated mobile pages, or AMPs, can make your website run even smoother.
By creating a light webpage packed with essential elements, AMPs allow you to guarantee ease of loading for users.
This final part of mobile optimization can resolve many problems.
If you’re eager to take the next step in the business world and make your content mobile-friendly, there’s no better time than the present!
Take the Leap and Optimize Your Mobile Content Today!
Mobile optimization might seem complicated, but with the guidance of the proper expert, it doesn’t have to be!
Let us smoothly optimize with our SEO, marketing, and digital specialists team.
We are proud to offer skillful solutions for all of your business and marketing needs, including mobile optimization and responsiveness.