How To Measure the Success of Your Digital Marketing Efforts

How To Measure the Success of Your Digital Marketing Efforts

As a business leader, you know you can bring a brilliant product or unparalleled service to market, but there are times when you need help to meet your intended success.

Here’s the thing: digital marketing is not a game of chance. You can’t just cross your fingers and hope for the best. Instead, you need to measure your marketing campaigns to see if they’re actually working. It’s like being a doctor and checking your patient’s vital signs — except instead of a heartbeat and blood pressure, you’re looking at website traffic and conversion rates.

Without an effective marketing strategy in place, the individuals, families, and groups of people that could benefit from your efforts may never become aware of what you have to offer! You’re basically throwing spaghetti at the wall and hoping something sticks. And let’s face it, that’s not a great way to run a business. So let’s get into the basics of measuring marketing campaigns!


How To Measure Digital Marketing Success

We’ve all heard how our goals need to be SMART — specific, measurable, achievable, realistic, and timely. The genius of data and analytics — the backbone of digital marketing — is that they ensure your goals are measurable. 

Having the information you need to tell a successful strategy from a failing one allows you to minimize all-around waste — instead of being led on a wild goose chase!

To measure the success of your digital marketing campaigns, you need to be a master of metrics. How many people clicked on your ad? How long did they stay on your website? How many visitors filled out your contact form? It’s like piecing together a puzzle — the more pieces you have, the clearer the picture becomes!

But don’t worry; you don’t need to be a mathematical genius to measure digital marketing success. With the right tools and expertise, you can easily track and analyze your metrics to see what’s working and what’s not and adjust your efforts accordingly.

It’s all about avoiding ineffective strategies and freeing up resources to focus on the ones that work for you. With our data-driven approach, you can trust that your budget is being spent effectively to maximize your return on investment!


The Role of Data Analytics in Reaching KPIs

But what does measuring data look like in practice? Understanding marketing data is a crucial first step. This process includes any information that paints a clearer picture of your customers — what they want and how to reach them. 

Different marketing campaigns gather different key performance indicators or KPIs (i.e., a measurable metric used to evaluate the success of a campaign). These various indicators can be more or less helpful, depending on the industry you’re dealing with. For example, content marketers would be especially interested in the “organic traffic” and “time spent on site” indicators. Part of a solid digital marketing strategy is a strong sense of which KPIs are most important to track. 

Without tracking the right KPIs, businesses may not have the necessary data to make informed decisions, thus potentially missing opportunities to optimize their marketing campaigns for maximum impact.

Of course, data alone cannot produce results. While helpful in assessing whether your KPIs are trending up or down, data analytics only become useful when they are married with an understanding of your company’s goals. 

To turn data — even highly relevant data — into actionable steps, you need to combine data-driven information with the purpose behind your marketing strategies. With this purpose-driven model in mind, let’s assess the different processes for data and analytics management!


What Are the Best Processes for Data Management and Collection?

Marketing analytics sounds highly technical but can be put into simpler terms: they are the tools and processes that turn data into actionable knowledge. 

Three examples of the most popular approaches to marketing analytics include: 

  1. Media Mix Models, which assess data gathered over more extended periods. 
  2. Multi-Touch Attribution, which analyzes individual-scale information from consumer purchases, 
  3. Unified Marketing Measurement, which is a combination of the previous two.


Once a particular model has been chosen, it pays to implement it smartly. Using these models, you can assess a plethora of metrics, such as:

  • Bounce rate
  • Click-through rate (CTR)
  • Conversion rate
  • Email open rate
  • Social post likes

And these data points are just the tip of the iceberg when it comes to measuring the success of your marketing campaigns!

One of the essential practices for today’s marketing landscape is to collect data transparently. Think of the prompt you see when you open a newly-downloaded smartphone app. Users are often allowed to “allow” or “ask app not to track.” Whether it’s permitting location information, syncing contacts, or other data points, consumers appreciate it when companies transparently give them a decision to opt in or out of data collection.

Another great reason to be transparent regarding data collection is that sometimes, to act otherwise is illegal. While the U.S. has yet to see the passage of a data-collection-regulating law on the federal level, many states have taken it upon themselves to regulate the relationship between data-collecting companies and data-providing consumers. 

Different laws and regulations apply to data in various fields, with fields as diverse as healthcare, financial institutions, and telecommunications prompting the fine-tuning of different legal expectations. Here, too, it pays to stay vigilant and up-to-speed on the kinds of data collection the law allows.

What Are the Best Data Collection Tools?

The most accessible marketing analytics tool for beginners is Google Analytics. This tool provides data on visitors to your website, such as which sites they came from and how long they spent on your website.

MixPanel is a step up in the sense that it will track the activity on your mobile app as well as your website. MixPanel’s premium version is also more feasible for small businesses than the upgraded Google Analytics tools.

Another tool to consider is Cyfe. If you’ve taken a few steps down on your digital marketing journey and have an array of data points to track, Cyfe functions as a “dashboard” so that they can all be viewed in one place. It covers both social media and sales platforms, with widgets integrating other tools like Google Analytics or Salesforce. 

Klipfolio is another dashboard-style competitively-priced tool for any businesses looking to upgrade their marketing analytics experience.

It provides a view of your business’s performance, allowing you to make data-driven decisions to optimize your digital marketing strategy. However, using such platforms can be challenging.

At Hit Your Mark, we understand the importance of tracking and measuring your data to optimize your digital marketing strategy, as well as keeping a pulse on all other related marketing disciplines. While there are many powerful tools to choose from, we take a holistic approach to data tracking and marketing to provide a complete and accurate view of your business’s performance.


What Are Key Metrics To Track?

Even with the perfect marketing analytics tools in place, your organization might still fumble the opportunity to harness analytics if you’re paying attention to the wrong data points and KPIs. 

All the infrastructure in the world won’t help unless you’re taking in data that can be turned into actionable steps to grow your business. The top metric, unsurprisingly, is revenue. But there’s still much to be learned after revenue is accounted for!


What Are the 10 Marketing Metrics To Use?

The 10 key digital marketing metrics include: 

  • Click-through rate
  • Conversion rate 
  • Cost per lead
  • Customer acquisition cost
  • Customer lifetime value
  • Goal completion rate
  • Leads 
  • Page views
  • Returning visitors
  • Web traffic sources

A complete picture of these metrics will give you a real-time view of how your business is doing and, with some analysis, how it could be doing better.

Conversion rates, for example, measure the number of consumers who “converted” as a percentage of the total number of consumers that visited your website. Whether it is opening an email, making a purchase, or filling out an online form, the number of conversions is only significant compared to the number of potential ones.

If thousands of people see your content, but only a few dozen are being converted, that could be a sign that you’re marketing to the wrong audience.

But there’s hope! With insights from accurate conversion rates, page views, and other KPIs, you can make your digital marketing strategy much more efficient! Once you switch to data-driven marketing decisions, you’ll wonder how you got along without them!


Use Metrics To Rocket Marketing Effectiveness!

If metrics or data are the banes of your existence, don’t worry! Just let the experts at Hit Your Mark handle it. We’ll crunch all those numbers and analyze all that data, leaving you free to focus on what really matters, like drinking coffee, your business, or your next meeting. Because let’s be honest, who wants to spend their days staring at spreadsheets and graphs? Not you, that’s for sure. So book a discovery call with HYM and finally get the boost your marketing needs!

Email Marketing: Tips and Best Practices for Success

Email Marketing: Tips and Best Practices for Success

We live in a world where business competition is a constant reality. In a sea of endless options and competitors, finding ways to make your business stand out is essential. There are many advertising methods out there, from billboards to commercials to online ads, but if you want to reach your consumers on a personal level, email marketing is one of your best bets.

Now, we know what you might be thinking. “Emails? Who even reads those anymore?” But let us tell you, despite the rise of social media and other digital platforms; emails are still a trusted and effective tool because they are cost-effective, allow for personalization, are highly measurable, and have a wide reach with a high open rate – all the things you’d want out of a marketing campaign.

In fact, email marketing has been proven to have a higher return on investment than most other marketing methods. Plus, with the ability to segment your email lists and personalize your messages, you can make sure you’re sending the right message to the right person at the right time!

Not only that, but email marketing is also incredibly cost-effective. Compared to traditional advertising methods like billboards or TV commercials, email marketing allows you to reach a large audience at a much lower cost.

With a little creativity and strategy, you can make your emails stand out and engage your audience on a personal level. From promotional emails to newsletters, the possibilities are endless. 


What is Email Marketing?

So what is email marketing? Email marketing is a way to economically reach your customers digitally. 

You can create personalized emails that speak to your customers’ interests and needs, which fosters a connection with them and shows that you care about what matters to them. Whether you’re sending promotions, newsletters, or other types of content, the key is to make it fun, relevant, and valuable. 

So get creative with your emails and watch your audience engage with your brand on a whole new level! This gives also give your customer a whole new perspective on how your company is personally beneficial to them.


How To: Email Marketing 101

Since email marketing is a great way to reach customers personally, knowing how to reach them is a good place to start. There are several essential steps to starting your email marketing campaign. 

The first thing you will need is to have a list of consumers and their email addresses. This is often collected when customers subscribe to an email list. So how do you get subscribers, you may wonder?

This is where the concept of a lead magnet comes in. A lead magnet can be anything that gives a customer an incentive to subscribe to your email list. The best way to execute this is to put an offer of some sort on your website. It can be anything from a free pdf to a coupon, webinar, or free sample. Once you’ve created your lead magnet, you’ll want to place it somewhere prominent on your website. This allows consumers to subscribe of their own volition.

Your next step is to find an email service provider (ESP) to help you manage your email list and contact your customers at the appropriate time. Typically, an ESP will specialize in sending your emails in response to triggers created by customers’ actions, whatever they may be. These actions can range from e-commerce and webinar registrations to form submissions. 

Finally, you will need to make sure that you have clear goals for your company and email marketing campaigns. You’ll want to make sure each campaign targets a specific goal. 

Goals can be anything from creating more sales to getting more subscribers to simply keeping your consumers up to date. The best way to achieve these goals is to segment your email list by customer demographics, such as location, interests, age, or gender.

Setting clear goals for your email marketing campaigns and segmenting your email list by customer demographics can help you achieve greater success and engagement with your audience. So start planning your campaigns with specific goals in mind!

How To Build Effective Email Marketing Lists?

One of the most important factors of successful email marketing is ensuring that your list targets the right audience. You’ll want to garner subscribers who have an interest in your content, and the best way to do this is to expose them to it before they subscribe or when they subscribe. 

Once again, a lead magnet can help you do this. For visitors to your website, a lead magnet placed on your website will prompt people to engage with what you offer so that they can subscribe and get a reward.

You can also create an opt-in on your website. You can place it anywhere it will be noticed—within your posts, at the top of your website, in a lightbox popup, or at the welcome gate. This opt-in should be attention-grabbing and make your subscribers interested. Using a headline that quickly describes the benefits of subscribing draws people in and makes them feel invited. 

You can also attractively design the subscribe button itself, using bright colors and unique wording. Both of these techniques will allow you to draw the attention of potential subscribers and make their job easy—one click and they will be on your email list, available for you to further segment it.

With a little creativity and strategy, you can build a strong and engaged email list that will help your business thrive.


Let’s Answer Your Email Marketing Questions

We aim to provide helpful insights and advice to anyone who is looking to improve their email marketing efforts, whether you’re a small business owner or a seasoned marketer. From list building and segmentation to content creation and analytics, we offer guidance on a wide range of email marketing topics. 


Why Is It Important?

Email marketing may seem like a bit of an old concept today – especially when there are dozens of other options available, from Pinterest to Instagram and WhatsApp. However, email is still the number one way that companies communicate with their customers. 

The ROI (return on investments) for each dollar poured into email marketing is $36. This makes it a more successful investment than any of the other marketing methods. 


What Are The Best Strategies For Successful Email Lists?

There are many great strategies to make sure that your email campaigns are consistently successful and reach an interested audience. These include:

  • Using lead magnets to further build your list
  • Deleting subscribers who don’t consistently respond to your campaigns from your email list
  • Finding a good schedule for sending emails, so customers don’t quickly forget your company
  • Tracking your goals for email response through open rates, sales, unsubscribe rates, and other metrics (called KPIs)


How Do I Keep My Consumers’ Data Private?

People are becoming more and more concerned with privacy, so it is important to make sure that you can keep your consumer’s data private for both their sake and the respectability of your company. 

This, fortunately, is not hard to do. You can create options for customers to unsubscribe from your emails or change what kind of emails they would prefer to receive. 

By protecting your clients’ data and respecting their privacy, you can build a long-term relationship based on mutual trust and respect, which ultimately benefits both your company and your clients in terms of the success of your email marketing campaigns.

What Are The Best Email Campaign Types?

There are many ways to create a successful email campaign. What kind of campaign you decide to employ depends on your goals, but once that is determined, choosing the type of campaign is not as difficult. There are many options for email campaign types, but some of the best and most effective ones are:

  • A newsletter: Newsletters are great for keeping your customers engaged and informed about current happenings inside the company. They are also good for maintaining your email list.
  • A marketing offer: In this campaign type, you can reach out to potential customers. This is also a campaign style that usually receives a lot of responses.
  • An announcement: Announcements, like newsletters, keep your existing customers up to date and let them see the company grow. It will also boost awareness and response to new products and services.
  • An event invitation: This is a great way to publicize your event and your company more. While not a direct method for list-building, it can be a building block toward that goal.
  • Human interest information: People love hearing about other people, and they love stories. These types of campaigns include employee biographies, interviews, or testimonies from happy customers. This lets your customers see the human side of your business. 


Most Effective Email Marketing Trends

Once you’ve found the campaign types that work for you, it’s time to think about email marketing trends. With email marketing being bigger than ever, there are so many popular trends for email marketing. 

Some are proven to be successful, and others are just new fads. Fortunately, we’ve found the three most popular and effective trends and compiled them right here.


Trend #1: Extensively Personalized Emails

Consumers’ inboxes are flooded by dozens of emails per day, which is why it’s important to stand out from everyone else. 

The best way to do this is to make the customer feel like you are reaching out to just them and no one else. Make it feel like a caring, personal, informative relationship. This works because 71% of consumers interact with companies and their emails based on how personalized the emails are. 

You need to do more than simply put the subscriber’s name in the first line of the email. In 2023, to succeed in the competitive world of email marketing, you need to pay attention to their personal preferences and reflect them to the customer. 

You can do this by sending emails with recommendations, usage reports, or even marketing offers based on what you know this consumer enjoys. This is another reason why having a highly segmented email list is so important, which is trend #2.


Trend #2: Lots of List Segmentation

If your list is very segmented, then you can start sending out those personalized emails a lot faster. For example, if you have a list segmented to those subscribers who purchase home decor items, then it’s easy to create a personalized trigger email. When home decor items go on sale, an email will be sent specifically to those customers. 

Or, when they shop for pillows and leave some in their cart, you can send an email to remind them of the items in their cart—but also include a recommendation for a matching throw blanket. In the emails that you send, you will need to make sure that they feature attractive designs and graphics. 


Trend #3: Flashy Email Designs

Flashy doesn’t have to mean busy or heavy. Instead, it means making your email graphics so good that they are simple and easy to interpret via email on mobile and desktop without being very busy and overwhelming to the eye. 

Track what graphics subscribers respond to best and segment your email based on customer graphics response. A good graphics scheme will include a complementary color palette, effective copy, interactive style, and final email size. 

Your email marketing list is one of the most important and effective aspects of advertising your business! With one of the largest growth and return on investment rates of any potential business marketing method, email is the best place to begin launching your business. 

Don’t fret if this sounds too complicated; fortunately, there are ways to manage email marketing so that you don’t have to navigate the steps alone.


You Can Reach Your Email Marketing Goals!

Here at Hit Your Mark Media, we offer a personalized and tailored marketing program to make your business goals easier to reach than they ever have been before. Through our comprehensive program, we can quickly launch your email list into reality and organize an email automation plan that fits your specific business. Our email data research services will scour the internet for any new customers that might fit your goals and demographic, keeping your email list fresh and active. We will customize and execute email campaigns that target your goals to make achieving them feel effortless. Let us take care of repetitive email marketing work so you can dream bigger. With Hit Your Mark Media, you can achieve your email marketing goals and beyond!

Search Engine Optimization (SEO): Strategies for Improving Website Rankings

Search Engine Optimization (SEO): Strategies for Improving Website Rankings

When you want to plan a date night involving Thai food, where do you go to see what’s around? Where does that search begin when you’re looking for a plumber because your teenager clogged the toilet again? When your doctor of 20 years decides to retire and move to Florida, where do you go to start looking for a new doctor?

The answer to these questions is likely Google, Bing, Yahoo (if you’re living under a rock), or DuckDuckGo (if you’re hiding from the government). Most people use Google, shown through its processing of over 8.5 million searches per day. 

Because of this, most business owners desire for their website to be the one that is found and clicked on when a person is searching for what they offer. To consider the previous analogy, the plumber who shows up first has a much better chance of earning a new customer than the one who doesn’t show up at all.

Website ranking is also more complex than just the list of search results. As part of a good Search Engine Optimization (SEO) strategy, knowing who your competitors are and how they rank compared to your site is essential. This can be done by utilizing tools such as Google Trends and Moz Ranking Factors, which analyze data from millions of searches to gain insight into your site’s performance and what areas need improvement.

Additionally, it’s essential to stay up-to-date on changes in algorithms used by search engines to determine rankings, such as Google’s PageRank algorithm. There are constant updates that Google and others push out, but generally speaking, the underlying principles stay the same. Still, knowing about these updates will help you adjust your SEO strategy when necessary and ensure that you continue to increase your rankings.

SEO can be likened to a match/sports game. There’s always competition, and staying ‘in shape’ requires constant training and adaptation. But fear not, fellow players! If you want to level up your SEO skills and dominate the search rankings, then read along. We’ll delve deeper into the intricacies of SEO and share tips on how to stay ahead of the game. Let’s play to win!


Why is SEO Important?

There is no doubt that Search Engine Optimization (SEO) is a crucial digital marketing tool. So what exactly is SEO? And how does it work?

Multiple elements make up SEO, and understanding what they are and how they work is the key to understanding why SEO is so important, and how it works. Shortly put, SEO is essential to the growth of your business because it makes your website more visible, which in turn means more traffic and more possibilities to convert prospects into customers.

SEO’s primary goal is to increase your website’s visibility and ranking on search engine results pages (SERPs). To do this, SEO uses techniques to optimize web pages to have a higher ranking and appear more frequently in SERP. This involves optimizing content, technical optimization, and link building.

Ah, the elusive SEO. What is it, really? Is it a bird? Is it a plane? No, it’s a digital marketing tool! 

SEO is like the superhero of website visibility, swooping in to save the day and make your website more visible to the world. 

Its mission? To increase your website’s ranking on search engine results pages (SERPs), which means more traffic and more opportunities to turn prospects into customers. 

SEO has many superpowers, from content and technical optimization, link building to increasing your website’s visibility and ranking on search engine results pages (SERPs). These techniques work together to create a powerful force that makes your website more attractive to search engines like Google. 

Think of SEO as your trusty sidekick, always working behind the scenes to boost your website’s performance and help you achieve digital marketing success. With SEO on your team, you can soar to new heights.


SEO Optimization Meaning

Search Engine Optimization (SEO) makes a website or webpage more visible on search engine results pages. It involves optimizing website content and architecture to improve a page’s relevance and authority, as well as improving its ranking on Google, Bing, Yahoo, and other search engines. SEO helps businesses reach their target audience by increasing visibility on search engine results pages.

In other words, SEO is like putting a bright neon sign on your website that says, “Hey, look at me!” It’s like the trendy outfit you wear to a party to get noticed. With the right SEO, you can make your website stand out from the crowd and get noticed by potential customers. So, dress your website to impress!

The goal is to appear higher up on the first page of search results for relevant keywords and phrases to drive more traffic to a business’s website. By improving the quality of their content and technical aspects of their website, companies can ensure that their website is ranked higher for related searches, leading potential customers directly to their online presence.


SEO vs SEM Marketing

SEO and search engine marketing (SEM) are two distinct but related online marketing strategies. SEO focuses on improving the visibility of a website in organic search engine results, while SEM goes beyond organic search to include activities such as paid advertising and link building. SEO is an ongoing process that takes time to yield results, while SEM campaigns are often more immediate and targeted.

However, both approaches can effectively boost website ranking on search engines. Additionally, by utilizing both SEO and SEM tactics, businesses can reach larger audiences simultaneously by targeting both organic and paid search traffic. The two strategies should be considered complementary, like Batman and Robin, rather than competing methods of increasing website visibility.


What is The Difference Between SEO and PPC?

Search engine optimization (SEO) and pay-per-click (PPC) are very different online marketing strategies. SEO is optimizing website content and structure to make it more visible to search engines, while PPC involves placing sponsored ads in search engine results. Both methods can help maximize website traffic, but they approach it from different perspectives.

Like a reliable car, SEO takes time and patience to build up its momentum, but once it gains speed, it can steadily drive traffic to your website. Meanwhile, PPC can provide a quick boost of speed, but if not managed properly, it can quickly burn through your budget without delivering significant results. PPC may be quicker to implement it requires ongoing maintenance to ensure that the ads running remain effective, but SEO tends to yield higher-quality traffic since it targets users actively searching for specific products or services.

How To SEO Optimization To Boost Website Rankings

SEO optimization is a great way to boost rankings on SERPs. SEO optimization involves changing existing website content and structure, adding new content, and improving usability. Ensuring that internal links are organized logically can help visitors navigate the website more easily. Other strategies that can be employed include:

  • Optimizing page load speed.
  • Conducting keyword research.
  • Using appropriately-sized images and videos.
  • Utilizing social media to help spread awareness of the website’s content.


How Does SEO Affect Website Rankings?

Search engine optimization is a powerful tool for improving the visibility of a website in search engine result pages. SEO enables websites to appear higher in search engine rankings and attract more visitors. It does this by optimizing the content and structure of websites, making them easier for search engines to index and understand – similar to the Yellow Pages. SEO also includes techniques such as keyword research and link building, which can help boost a website’s ranking on search engines, making it easier for prospective clients to find your site!

SEO affects website rankings by helping search engines determine how relevant a website is to the query that was typed in. The more relevant it appears, the higher it will rank. A successful SEO strategy also helps increase traffic to your website, which can further improve its ranking. Properly implemented SEO can make all the difference in ensuring that many potential customers see your website.


How to Use Keywords for Search Engine Optimization

To master the art of using keywords for search optimization, you need to get inside the heads of your target audience. The keywords selected must be relevant to the content being promoted and used in titles, headlines, descriptions, body copy, and image alt tags. Additionally, when creating content, it is important to ensure the keywords are placed strategically throughout the text to increase visibility on search engine results pages.

Using long-tail key phrases that are more specific and targeted is also beneficial. Finally, by monitoring web analytics data, you can gain insight into which keywords are generating the most traffic so you can adjust your strategy accordingly.


Find Yourself Asking: How Many SEO Keywords Should I Use?

There is no single answer as to how many one should use in a given piece of content. Ultimately, the number of SEO keywords chosen for any article or post should depend on the length and purpose of that particular piece. Generally speaking, it is wise to spread your keywords throughout the text to not over-optimize the page or content.

It is recommended to use one keyword per 50-100 words, but depending on the context, certain pieces may require more or less than this amount – don’t go overboard with your keywords and keep it natural! 


SEO Best Practice for Improving Ranking On Google

Regarding SEO best practices for improving ranking on Google, the key is to use keywords strategically without overstuffing your content. Generally speaking, you should include one to two SEO keywords per 100 words of text, although this can vary depending on the content’s length and the keyword phrase’s focus.

Additionally, each page should have its unique set of keywords relevant to that page’s topic. Make sure to include plenty of variation in your keyword phrases, including long-tail options that are more specific for a higher chance of success. Following these guidelines and being mindful about where and how often you use your keywords can improve your ranking on Google with successful SEO implementation.


Rank Your Website With Ease!

Mastering SEO may seem like a daunting task, but with the right strategy and approach, it can be a powerful tool for growing your online presence. By understanding your target audience, using keywords strategically, and regularly analyzing your website’s performance, you can improve your website’s ranking and drive more traffic to your business.

At Hit Your Mark, we take pride in providing our clients with a fresh approach to SEO. We believe in working collaboratively to tailor our services to your unique needs and goals.

So, whether you’re just starting with SEO or looking to improve your existing strategy, remember that success is achievable. With patience, perseverance, and the right partner (us!), you can rank your website with ease and watch your business grow.

Digital Marketing Trends To Look Out For This 2023

Digital Marketing Trends To Look Out For This 2023

The past few years have been pivotal in the realm of digital marketing. With the constant evolution of social media, digital marketing has been a strong tool for businesses to put themselves out there. It is pertinent for marketers and business owners alike to stay on top of the latest trends this 2023 in order to strategize and plan ahead for a fruitful year to come!

As we welcome the new year, we welcome new trends that encourage businesses to take advantage of platforms across the web that can aid in their growth. The team at Hit Your Mark strives to help you and your business target the right demographic for your business to grow! 

Here are a few digital marketing trends to look out for this 2023.


Expect To See More Videos on Social Media This Year

With the rise of short-form videos, businesses and brands alike have been thriving by taking advantage of this tool that has been making waves throughout multiple social media platforms. The growth of this format is undeniable. By staying visible across all these channels, businesses have the steady advantage of utilizing videos as a way to talk about their brand more effectively. 

A great video campaign can pave the way for many opportunities for businesses to really leave a lasting impression on their target audience. Based on a HubSpot survey, 54% of consumers prefer video content over any other content material. Safe to say as of 2023, businesses will find it easier to plan and post videos via social media management tools and scheduling tools since short video formats are increasingly being incorporated into these tools.


Digital Marketing Agencies Will Be Popular for Outsourcing

For small businesses and big businesses alike, outsourcing is an excellent way to save time and effort. Digital Marketing Agencies, such as Hit Your Mark, do all the heavy lifting for brands and businesses to put themselves out there so companies won’t have to break their back figuring the ins and outs of marketing. 

Outsourcing digital marketing is a great way for start-ups to grow their business exponentially in a span of a year. Digital Marketing Agencies are equipped with a team of professionals who know the ins and outs of marketing, making this a great chance for upcoming companies to gradually develop a brand of their own all while conserving time, energy, and resources.

Users Will Find Chatbots on More Websites

In recent years, chatbots have become more useful for marketers and, as a result, have become another source of investment for them. As a result, they are able to assist small businesses and those who do not operate throughout the day to answer queries and engage with customers who may require assistance outside of working hours.

Conversational chatbots are a useful tool for companies to reach out to their customers in an even more personal way. In addition to creating transparency between the business and its customers, chatbots allow business owners to learn what their customer’s frequently asked questions are as well as find out what products or services are the customers interested in. This in turn encourages companies to make strategic decisions for improving the customer experience and encourage them to provide personalized service to their customers.


Let’s Cut to the Chase: Short Messages are In 

With the rise of short-form content everywhere, attention spans are getting shorter and shorter as well. It is a growing challenge for businesses to find ways to keep their audience engaged all while delivering quality content. This in turn highlights the importance of keeping messages short and simple. 

Delivering your brand or your product across social media is all about keeping it direct and straightforward. Gone are the days of complicated marketing strategies, meant to keep the audience engaged for an entire commercial. With quick and easy marketing trends making waves in social media, an idea is best presented without the fuss and cutting straight to the point. 


Connect People Through Content 

Customers are paying more attention to what a brand stands for and the values behind a company’s foundation. It is pertinent for brands and businesses alike to take into consideration the value of connecting with their audiences through their content. There are many ways content can deliver a message, but there are also many ways content can be used to connect people. In 2023, community-building is an excellent way for businesses to talk about what they really stand for and create an experience for their audience to get to know the values and ethos behind the brand. 

It is this connection that keeps businesses on their feet. It is also a sustainable way to understand your audience and what demographic your business belongs to. Doing so encourages business owners to properly strategize their approach when it comes to marketing and branding.