SEO and digital marketing come in handy even in the children’s books industry!
Children’s author and advocate Carylee Carrington created a website to sell her children’s books celebrating diversity.
Carylee’s mission is not just financially important to her—it’s also personal. Inspired by her son, the books teach children to look beyond racial boundaries and enjoy cultural diversity.
However, like many small business owners, Carylee faced challenges running her platform as smoothly as possible. Therefore, she partnered up with Hit Your Mark to spread her message throughout the world!
The Challenge
Once Carylee had her website, Read with Carylee, up and running, she faced the challenges of many small business owners. As customers ordered her books, she struggled to find a cohesive way to collect payments.
In addition, keeping track of the ups and downs of her company was tricky without the appropriate tools.
So, Carylee looked for a solution that would allow her to track and improve her business publicity while offering opportunities for a standardized payment system. That’s where Hit Your Mark Media came into the picture.
The Solution
Hit Your Mark developed a strategy to help Carylee attain her small business goals.
Through analytic tracking and PayPal Complete Payments, Hit Your Mark offered Carylee avenues toward reaching measurable, reachable goals. Since implementing these systems, Carylee’s been watching her business thrive!
Analytics
By implementing analytic tracking and keyword research, Hit Your Mark gave Carylee’s website the needed reach and exposure.
Organic keywords continue to drive traffic to her website today, while the analytics tools help Carylee understand how her business is performing. They even offer inspiration for changes and ways to create more success!
Through this one-size-fits-all approach, Carylee collects all her payments in one place. Whether they come through credit card, Venmo, or PayPal, Carylee can see her purchases and revenues in the same place.
As Carylee said in an interview with PayPal, the lack of systematized payments was one of the most challenging parts of her business. Now, with the PayPal Complete Payments system, Carylee finds ease in her business’s operations! The system “gives me a sense of security as a business owner, [and] it also gives my customers a sense of security.”
The Results
With these tools in place, Carylee’s domain skyrocketed toward success.
In April 2024, her website attracted clicks, views, and impressions due to Hit Your Mark’s on-page SEO magic. Keywords like “read with Carylee,” “Carylee Carrington,” and “Carylee” continue to drive more traffic to her website.
By April 2024, Carylee had 332 impressions on her website, but in June 2024, her impressions more than doubled to 723!
As the months pass, Carylee continues to sell more books, spreading the word of her mission worldwide. All of this is made possible by the PayPal Complete payments system!
Takeaways
Carylee continues to inspire children through her books. Today, you can find this enthusiastic author pioneering more projects, reading to kids, and bringing delight to her readers and listeners. Carylee and Hit Your Mark’s partnership transformed this business into a thriving example of how one person can change the world!
Hit Your Mark helped Carylee bring a sustainably functional and attractive business to life. If you’re a small business owner looking for solutions like Carylee was, we’d love to hear from youthrough a consultation. Our door is always open to welcome new friends and new faces and transform their world for success!
References:
“How One Small Business Owner Meets Her Customers Just About Anywhere with PayPal’s Small Business Solutions.” Paypal Newsroom, https://newsroom.paypal-corp.com/2024-03-12-How-One-Small-Business-Owner-Meets-her-Customers-Just-About-Anywhere-with-PayPals-Small-Business-Solutions. Accessed 21 June 2024.
Developing and optimizing a website can be the trickiest part of creating a thriving local presence for any small business owner.
Whether article writing isn’t your thing, design doesn’t appeal, or optimization feels overwhelming, there is a way to have your perfect website and keep your energy focused on your strengths!
K9 Basics, a dog training and boarding business in Marlton, NJ, solved its SEO woes through a successful partnership with Hit Your Mark!
#1: The Challenge
When K9 Basics partnered with Hit Your Mark, their domain was ripe for development. With organic rankings for 1,200 keywords and 2,400 monthly visitors, there was plenty of room for growth.
Source: semrush.com
Source: semrush.com
However, the website could use some much-needed essentials: content and optimization. Hit Your Mark took on the challenge of revitalizing the K9 Basics domain to create a platform that thrives and continues to grow through SEO!
#2: The Solution
We focused on three specific areas of web development to help K9 Basics deliver a website that delights and engages its customers:
Content creation
On-page SEO optimization
Service page optimization
Content Creation
Because the K9 Basics domain initially had virtually no content and no efficient way to rank for relevant keywords, Hit Your Mark created a content creation plan.
By publishing 4 articles per month to the website and using internal links to boost the company’s rankings, Hit Your Mark provided K9 Basics with a plan for victory!
On-Page SEO Optimization
In addition, Hit Your Mark used article publication as an opportunity to begin implementing on-page SEO optimization for K9 Basics. This approach allowed us to expand into the domain’s other pages, consistently improving page function, user experience, and design.
Optimized Service Pages
Finally, Hit Your Mark optimized the essential service pages for a smooth, friendly customer experience.
We made it easy for customers to register for K9 Basics’ services, understand the opportunities offered by K9 Basics, and respond to calls to action!
#3: The Results
After extensive work with the K9 Basics team, Hit Your Mark created a successful website with stunning results!
The domain now welcomes 24,733 visitors each month with its 22,406 keywords. Of these keywords, 490 of them rank in the top 3!
Source: ubersuggest.com
In addition, many of these top three keywords are geotargeted keywords for which K9 Basics now ranks #1 on Google, such as:
Dog training in Marlton, New Jersey
Dog board and train in Marlton, New Jersey
Board and train NJ
Board and train dog NJ
Dog board and train NJ
Dog training and boarding NJ
Dog training in NJ
Dog training classes NJ
K9 training NJ
Dog training camp NJ
Dog training camps NJ
Dog boot camp New Jersey
Dog boot camp NJ
Puppy boot camp NJ
Dog training Marlton, NJ
Aggressive dog training NJ
Takeaways
Website optimization and SEO are powerful tools for winning online. If you’re ready to be like K9 Basics and embrace your online potential, look no further than game-changing SEO and optimization!
Contact us today for an initial consultation to plan your victorious online future!
It takes sample work to know where to start with SEO.
Some even doubt its helpfulness.
But we’re here to show you that SEO is still alive and well, making remarkable differences for many companies, small and large alike.
So, are you looking for some major motivation to exceed your goals and aim for the stars?
Buckle up because we’ve got Patuxent Orthodontics‘ story to jump-start your inspiration!
Step #1: The Challenge
The story began in 2021 when Hit Your Mark and Patuxent Orthodontics partnered up for success.
With that partnership came incredible results.
At the time, Patuxent Orthodontics hoped to give its website an overhaul. It had no written content or SEO optimization, with its Google rankings reflecting this status quo.
With almost no content published on the website, the website had less than 200 monthly organic visits and ranked for less than 200 keywords.
Most of the keywords it ranked for fell in the 51-100 results, and only two ranked in the top three.
However, Dr. Richard Lee and his Patuxent Orthodontics team were ready to grab the bull by the horns and build a website for an enduring impact!
Source: semrush.com
Source: semrush.com
Step #2: The Solution
To breathe life into the website, Patuxent Orthodontics and Hit Your Mark created a 3-step, long-term plan for success:
Creating and publishing written content (i.e., blogs).
Revamping the homepage to include essential information (emphasizing the footer).
Bolstering all the site pages with internal links.
Content Creation
To develop a successful content strategy, Hit Your Mark began publishing four monthly blogs on the Patuxent Orthodontics website. This allowed the domain to start ranking for keywords integral to its business and goals.
Each blog also included internal links that boosted the site’s rankings and user engagement.
Homepage Overhaul
Hit Your Mark added essential information to the footer to help customers better engage with the business, including the company name, address, phone number (i.e., NAP), and logo.
Internal Links
Hit Your Mark created a site-wide internal linking strategy that connected the domain. This approach made it easy for users to navigate the website, find answers to their questions, and trust Patuxent Orthodontics as a local and national expert.
Source: patuxentorthodontics.com
Step #3: The Results
After Hit Your Mark overhauled the website, Patuxent Orthodontics started seeing the results they’d been hoping for.
The domain now ranks for 24,352 organic keywords and experiences a massive increase in organic traffic, with 44,873 monthly organic visits!
Source: ubersuggest.com
Patuxent Orthodontics now ranks for 631 top 3 keywords, a considerable increase from 2021!
These include valuable geotargeted keywords such as:
Braces in Hollywood, MD
Teenage Braces in Hollywood, MD
Adult Braces in Hollywood, MD
SPARK Aligners in Hollywood, MD
Invisalign in Hollywood, MD
Teeth Whitening in Hollywood, MD
Tooth Retainers in Hollywood, MD
Sleep Apnea & Snore Guards in Hollywood, MD
Takeaways
Through local SEO optimization and keyword-rich content, Hit Your Mark has helped Patuxent Orthodontics spread the word on Google, literally and figuratively.
Hit Your Mark strives to aim high and take on even the most challenging targets in local SEO optimization. If you’re ready, like Patuxent Orthodontics, to surpass your goals and overcome your digital challenges, don’t hesitate to contact us today!
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