Developing and optimizing a website can be the trickiest part of creating a thriving local presence for any small business owner.
Whether article writing isn’t your thing, design doesn’t appeal, or optimization feels overwhelming, there is a way to have your perfect website and keep your energy focused on your strengths!
K9 Basics, a dog training and boarding business in Marlton, NJ, solved its SEO woes through a successful partnership with Hit Your Mark!
#1: The Challenge
When K9 Basics partnered with Hit Your Mark, their domain was ripe for development. With organic rankings for 1,200 keywords and 2,400 monthly visitors, there was plenty of room for growth.
Source: semrush.com
Source: semrush.com
However, the website could use some much-needed essentials: content and optimization. Hit Your Mark took on the challenge of revitalizing the K9 Basics domain to create a platform that thrives and continues to grow through SEO!
#2: The Solution
We focused on three specific areas of web development to help K9 Basics deliver a website that delights and engages its customers:
Content creation
On-page SEO optimization
Service page optimization
Content Creation
Because the K9 Basics domain initially had virtually no content and no efficient way to rank for relevant keywords, Hit Your Mark created a content creation plan.
By publishing 4 articles per month to the website and using internal links to boost the company’s rankings, Hit Your Mark provided K9 Basics with a plan for victory!
On-Page SEO Optimization
In addition, Hit Your Mark used article publication as an opportunity to begin implementing on-page SEO optimization for K9 Basics. This approach allowed us to expand into the domain’s other pages, consistently improving page function, user experience, and design.
Optimized Service Pages
Finally, Hit Your Mark optimized the essential service pages for a smooth, friendly customer experience.
We made it easy for customers to register for K9 Basics’ services, understand the opportunities offered by K9 Basics, and respond to calls to action!
#3: The Results
After extensive work with the K9 Basics team, Hit Your Mark created a successful website with stunning results!
The domain now welcomes 24,733 visitors each month with its 22,406 keywords. Of these keywords, 490 of them rank in the top 3!
Source: ubersuggest.com
In addition, many of these top three keywords are geotargeted keywords for which K9 Basics now ranks #1 on Google, such as:
Dog training in Marlton, New Jersey
Dog board and train in Marlton, New Jersey
Board and train NJ
Board and train dog NJ
Dog board and train NJ
Dog training and boarding NJ
Dog training in NJ
Dog training classes NJ
K9 training NJ
Dog training camp NJ
Dog training camps NJ
Dog boot camp New Jersey
Dog boot camp NJ
Puppy boot camp NJ
Dog training Marlton, NJ
Aggressive dog training NJ
Takeaways
Website optimization and SEO are powerful tools for winning online. If you’re ready to be like K9 Basics and embrace your online potential, look no further than game-changing SEO and optimization!
Contact us today for an initial consultation to plan your victorious online future!
It’s more than a static listing, though. GMB lets you interact with customers through Q&As, update them with posts about news or promotions, and even book services. For local businesses, it’s a golden opportunity to reach out to nearby customers, thereby making it an essential tool in the ever-evolving world of digital marketing and SEO.
In today’s marketplace, the importance of local SEO cannot be overstated, and Google My Business (GMB) plays a pivotal role in enhancing it. By verifying and updating your business information on GMB, you can ensure that your business pops up when customers in your area search for the products or services you offer. GMB listings also appear in Google’s Local Pack, an exclusive section of the search results, thereby significantly improving visibility.
Additionally, GMB provides a platform for customer reviews and ratings, a key factor influencing online reputation and ranking. Lastly, the posts, photos, and other interactive features on GMB create a rich user experience, encouraging engagements that signal relevance to Google’s search algorithms. Hence, GMB not only boosts local visibility but also improves SEO in the process.
How Can You Optimize Your Google My Business Profile for Search Engines?
Don’t forget to leverage the power of customer reviews—promptly respond to them to showcase your active engagement. Also, use the ‘Google Posts’ feature to share updates, offers, and events. Optimizing your GMB profile isn’t just a one-time task, though; consistent monitoring and updates are key to maximizing its potential to boost your search engine rankings.
Regularly post engaging content via ‘Google Posts’, making sure to incorporate local keywords where applicable. Include high-quality photos and utilize the Q&A feature to answer common customer queries. Keep track of your profile’s performance with GMB Insights to understand customer interactions and make informed decisions. Remember, consistency is key to a successful SEO strategy.
Improving Search Engine Rankings: How Can Google My Business Help?
GMB also enables businesses to share posts and photos, keeping your listing fresh and engaging. This content is an opportunity to incorporate keywords and showcase what sets your business apart, enticing potential customers and signaling your relevance to search engines.
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