On-Page SEO Optimization

K9 Basic’s Journey to Local SEO Success!

by Hit Your Mark | Apr 24, 2024 | Case Studies

Reading Time: 3 minutes

Developing and optimizing a website can be the trickiest part of creating a thriving local presence for any small business owner.

Whether article writing isn’t your thing, design doesn’t appeal, or optimization feels overwhelming, there is a way to have your perfect website and keep your energy focused on your strengths!

K9 Basics, a dog training and boarding business in Marlton, NJ, solved its SEO woes through a successful partnership with Hit Your Mark!

#1: The Challenge

When K9 Basics partnered with Hit Your Mark, their domain was ripe for development. With organic rankings for 1,200 keywords and 2,400 monthly visitors, there was plenty of room for growth.

Source: semrush.com

However, the website could use some much-needed essentials: content and optimization. Hit Your Mark took on the challenge of revitalizing the K9 Basics domain to create a platform that thrives and continues to grow through SEO!

#2: The Solution

We focused on three specific areas of web development to help K9 Basics deliver a website that delights and engages its customers:

Content creation
On-page SEO optimization
Service page optimization

Content Creation

Because the K9 Basics domain initially had virtually no content and no efficient way to rank for relevant keywords, Hit Your Mark created a content creation plan.

By publishing 4 articles per month to the website and using internal links to boost the company’s rankings, Hit Your Mark provided K9 Basics with a plan for victory!

In addition, Hit Your Mark used article publication as an opportunity to begin implementing on-page SEO optimization for K9 Basics. This approach allowed us to expand into the domain’s other pages, consistently improving page function, user experience, and design.

Optimized Service Pages

Finally, Hit Your Mark optimized the essential service pages for a smooth, friendly customer experience.

We made it easy for customers to register for K9 Basics’ services, understand the opportunities offered by K9 Basics, and respond to calls to action!

#3: The Results

After extensive work with the K9 Basics team, Hit Your Mark created a successful website with stunning results!

The domain now welcomes 24,733 visitors each month with its 22,406 keywords. Of these keywords, 490 of them rank in the top 3!

Source: ubersuggest.com

In addition, many of these top three keywords are geotargeted keywords for which K9 Basics now ranks #1 on Google, such as:

Dog training in Marlton, New Jersey
Dog board and train in Marlton, New Jersey
Board and train NJ
Board and train dog NJ
Dog board and train NJ
Dog training and boarding NJ
Dog training in NJ
Dog training classes NJ
K9 training NJ
Dog training camp NJ
Dog training camps NJ
Dog boot camp New Jersey
Dog boot camp NJ
Puppy boot camp NJ
Dog training Marlton, NJ
Aggressive dog training NJ

Takeaways

Website optimization and SEO are powerful tools for winning online. If you’re ready to be like K9 Basics and embrace your online potential, look no further than game-changing SEO and optimization!

K9 Basic’s Journey to Local SEO Success!

#1: The Challenge

#2: The Solution

Content Creation