Developing and optimizing a website can be the trickiest part of creating a thriving local presence for any small business owner.
Whether article writing isn’t your thing, design doesn’t appeal, or optimization feels overwhelming, there is a way to have your perfect website and keep your energy focused on your strengths!
K9 Basics, a dog training and boarding business in Marlton, NJ, solved its SEO woes through a successful partnership with Hit Your Mark!
#1: The Challenge
When K9 Basics partnered with Hit Your Mark, their domain was ripe for development. With organic rankings for 1,200 keywords and 2,400 monthly visitors, there was plenty of room for growth.
Source: semrush.com
Source: semrush.com
However, the website could use some much-needed essentials: content and optimization. Hit Your Mark took on the challenge of revitalizing the K9 Basics domain to create a platform that thrives and continues to grow through SEO!
#2: The Solution
We focused on three specific areas of web development to help K9 Basics deliver a website that delights and engages its customers:
Content creation
On-page SEO optimization
Service page optimization
Content Creation
Because the K9 Basics domain initially had virtually no content and no efficient way to rank for relevant keywords, Hit Your Mark created a content creation plan.
By publishing 4 articles per month to the website and using internal links to boost the company’s rankings, Hit Your Mark provided K9 Basics with a plan for victory!
On-Page SEO Optimization
In addition, Hit Your Mark used article publication as an opportunity to begin implementing on-page SEO optimization for K9 Basics. This approach allowed us to expand into the domain’s other pages, consistently improving page function, user experience, and design.
Optimized Service Pages
Finally, Hit Your Mark optimized the essential service pages for a smooth, friendly customer experience.
We made it easy for customers to register for K9 Basics’ services, understand the opportunities offered by K9 Basics, and respond to calls to action!
#3: The Results
After extensive work with the K9 Basics team, Hit Your Mark created a successful website with stunning results!
The domain now welcomes 24,733 visitors each month with its 22,406 keywords. Of these keywords, 490 of them rank in the top 3!
Source: ubersuggest.com
In addition, many of these top three keywords are geotargeted keywords for which K9 Basics now ranks #1 on Google, such as:
Dog training in Marlton, New Jersey
Dog board and train in Marlton, New Jersey
Board and train NJ
Board and train dog NJ
Dog board and train NJ
Dog training and boarding NJ
Dog training in NJ
Dog training classes NJ
K9 training NJ
Dog training camp NJ
Dog training camps NJ
Dog boot camp New Jersey
Dog boot camp NJ
Puppy boot camp NJ
Dog training Marlton, NJ
Aggressive dog training NJ
Takeaways
Website optimization and SEO are powerful tools for winning online. If you’re ready to be like K9 Basics and embrace your online potential, look no further than game-changing SEO and optimization!
Contact us today for an initial consultation to plan your victorious online future!
It takes sample work to know where to start with SEO.
Some even doubt its helpfulness.
But we’re here to show you that SEO is still alive and well, making remarkable differences for many companies, small and large alike.
So, are you looking for some major motivation to exceed your goals and aim for the stars?
Buckle up because we’ve got Patuxent Orthodontics‘ story to jump-start your inspiration!
Step #1: The Challenge
The story began in 2021 when Hit Your Mark and Patuxent Orthodontics partnered up for success.
With that partnership came incredible results.
At the time, Patuxent Orthodontics hoped to give its website an overhaul. It had no written content or SEO optimization, with its Google rankings reflecting this status quo.
With almost no content published on the website, the website had less than 200 monthly organic visits and ranked for less than 200 keywords.
Most of the keywords it ranked for fell in the 51-100 results, and only two ranked in the top three.
However, Dr. Richard Lee and his Patuxent Orthodontics team were ready to grab the bull by the horns and build a website for an enduring impact!
Source: semrush.com
Source: semrush.com
Step #2: The Solution
To breathe life into the website, Patuxent Orthodontics and Hit Your Mark created a 3-step, long-term plan for success:
Creating and publishing written content (i.e., blogs).
Revamping the homepage to include essential information (emphasizing the footer).
Bolstering all the site pages with internal links.
Content Creation
To develop a successful content strategy, Hit Your Mark began publishing four monthly blogs on the Patuxent Orthodontics website. This allowed the domain to start ranking for keywords integral to its business and goals.
Each blog also included internal links that boosted the site’s rankings and user engagement.
Homepage Overhaul
Hit Your Mark added essential information to the footer to help customers better engage with the business, including the company name, address, phone number (i.e., NAP), and logo.
Internal Links
Hit Your Mark created a site-wide internal linking strategy that connected the domain. This approach made it easy for users to navigate the website, find answers to their questions, and trust Patuxent Orthodontics as a local and national expert.
Source: patuxentorthodontics.com
Step #3: The Results
After Hit Your Mark overhauled the website, Patuxent Orthodontics started seeing the results they’d been hoping for.
The domain now ranks for 24,352 organic keywords and experiences a massive increase in organic traffic, with 44,873 monthly organic visits!
Source: ubersuggest.com
Patuxent Orthodontics now ranks for 631 top 3 keywords, a considerable increase from 2021!
These include valuable geotargeted keywords such as:
Braces in Hollywood, MD
Teenage Braces in Hollywood, MD
Adult Braces in Hollywood, MD
SPARK Aligners in Hollywood, MD
Invisalign in Hollywood, MD
Teeth Whitening in Hollywood, MD
Tooth Retainers in Hollywood, MD
Sleep Apnea & Snore Guards in Hollywood, MD
Takeaways
Through local SEO optimization and keyword-rich content, Hit Your Mark has helped Patuxent Orthodontics spread the word on Google, literally and figuratively.
Hit Your Mark strives to aim high and take on even the most challenging targets in local SEO optimization. If you’re ready, like Patuxent Orthodontics, to surpass your goals and overcome your digital challenges, don’t hesitate to contact us today!
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