K9 Basic’s Journey to Local SEO Success!

K9 Basic’s Journey to Local SEO Success!

Reading Time: 3 minutes

Developing and optimizing a website can be the trickiest part of creating a thriving local presence for any small business owner.

Whether article writing isn’t your thing, design doesn’t appeal, or optimization feels overwhelming, there is a way to have your perfect website and keep your energy focused on your strengths!

K9 Basics, a dog training and boarding business in Marlton, NJ, solved its SEO woes through a successful partnership with Hit Your Mark!

#1: The Challenge

When K9 Basics partnered with Hit Your Mark, their domain was ripe for development. With organic rankings for 1,200 keywords and 2,400 monthly visitors, there was plenty of room for growth.

Organic traffic graphic

Source: semrush.com

Organic keywords graphic

Source: semrush.com

However, the website could use some much-needed essentials: content and optimization. Hit Your Mark took on the challenge of revitalizing the K9 Basics domain to create a platform that thrives and continues to grow through SEO!

#2: The Solution

We focused on three specific areas of web development to help K9 Basics deliver a website that delights and engages its customers: 

  • Content creation
  • On-page SEO optimization
  • Service page optimization

Content Creation

Because the K9 Basics domain initially had virtually no content and no efficient way to rank for relevant keywords, Hit Your Mark created a content creation plan. 

By publishing 4 articles per month to the website and using internal links to boost the company’s rankings, Hit Your Mark provided K9 Basics with a plan for victory!

On-Page SEO Optimization

In addition, Hit Your Mark used article publication as an opportunity to begin implementing on-page SEO optimization for K9 Basics. This approach allowed us to expand into the domain’s other pages, consistently improving page function, user experience, and design.

Optimized Service Pages

Finally, Hit Your Mark optimized the essential service pages for a smooth, friendly customer experience. 

We made it easy for customers to register for K9 Basics’ services, understand the opportunities offered by K9 Basics, and respond to calls to action! 

#3: The Results

After extensive work with the K9 Basics team, Hit Your Mark created a successful website with stunning results!

The domain now welcomes 24,733 visitors each month with its 22,406 keywords. Of these keywords, 490 of them rank in the top 3!

Traffic overview K9 Basics case study

Source: ubersuggest.com

In addition, many of these top three keywords are geotargeted keywords for which K9 Basics now ranks #1 on Google, such as:

  • Dog training in Marlton, New Jersey
  • Dog board and train in Marlton, New Jersey
  • Board and train NJ
  • Board and train dog NJ
  • Dog board and train NJ
  • Dog training and boarding NJ
  • Dog training in NJ
  • Dog training classes NJ
  • K9 training NJ
  • Dog training camp NJ
  • Dog training camps NJ
  • Dog boot camp New Jersey
  • Dog boot camp NJ
  • Puppy boot camp NJ
  • Dog training Marlton, NJ
  • Aggressive dog training NJ


Website optimization and SEO are powerful tools for winning online. If you’re ready to be like K9 Basics and embrace your online potential, look no further than game-changing SEO and optimization! 

Contact us today for an initial consultation to plan your victorious online future!

Victory Through SEO: How Patuxent Orthodontics Harnessed Local SEO to Win

Victory Through SEO: How Patuxent Orthodontics Harnessed Local SEO to Win

Reading Time: 3 minutes

It takes sample work to know where to start with SEO. 

Some even doubt its helpfulness. 

But we’re here to show you that SEO is still alive and well, making remarkable differences for many companies, small and large alike.

So, are you looking for some major motivation to exceed your goals and aim for the stars? 

Buckle up because we’ve got Patuxent Orthodontics‘ story to jump-start your inspiration!


Step #1: The Challenge

The story began in 2021 when Hit Your Mark and Patuxent Orthodontics partnered up for success. 

With that partnership came incredible results.

At the time, Patuxent Orthodontics hoped to give its website an overhaul. It had no written content or SEO optimization, with its Google rankings reflecting this status quo.

With almost no content published on the website, the website had less than 200 monthly organic visits and ranked for less than 200 keywords

Most of the keywords it ranked for fell in the 51-100 results, and only two ranked in the top three.

However, Dr. Richard Lee and his Patuxent Orthodontics team were ready to grab the bull by the horns and build a website for an enduring impact!

Organi traffic graphic

Source: semrush.com

Organic keywords graphic

Source: semrush.com

Step #2: The Solution

To breathe life into the website, Patuxent Orthodontics and Hit Your Mark created a 3-step, long-term plan for success:

  • Creating and publishing written content (i.e., blogs).
  • Revamping the homepage to include essential information (emphasizing the footer).
  • Bolstering all the site pages with internal links.

Content Creation

To develop a successful content strategy, Hit Your Mark began publishing four monthly blogs on the Patuxent Orthodontics website. This allowed the domain to start ranking for keywords integral to its business and goals.

Each blog also included internal links that boosted the site’s rankings and user engagement. 

Homepage Overhaul

Hit Your Mark added essential information to the footer to help customers better engage with the business, including the company name, address, phone number (i.e., NAP), and logo. 

Internal Links

Hit Your Mark created a site-wide internal linking strategy that connected the domain. This approach made it easy for users to navigate the website, find answers to their questions, and trust Patuxent Orthodontics as a local and national expert.

Patuxent orthodontics website footer

Source: patuxentorthodontics.com

Step #3: The Results

After Hit Your Mark overhauled the website, Patuxent Orthodontics started seeing the results they’d been hoping for.

The domain now ranks for 24,352 organic keywords and experiences a massive increase in organic traffic, with 44,873 monthly organic visits!

Traffic overview graphic UberSuggest

Source: ubersuggest.com


Patuxent Orthodontics now ranks for 631 top 3 keywords, a considerable increase from 2021! 

These include valuable geotargeted keywords such as: 

  • Braces in Hollywood, MD
  • Teenage Braces in Hollywood, MD
  • Adult Braces in Hollywood, MD
  • SPARK Aligners in Hollywood, MD
  • Invisalign in Hollywood, MD
  • Teeth Whitening in Hollywood, MD
  • Tooth Retainers in Hollywood, MD
  • Sleep Apnea & Snore Guards in Hollywood, MD



Through local SEO optimization and keyword-rich content, Hit Your Mark has helped Patuxent Orthodontics spread the word on Google, literally and figuratively. 

Hit Your Mark strives to aim high and take on even the most challenging targets in local SEO optimization. If you’re ready, like Patuxent Orthodontics, to surpass your goals and overcome your digital challenges, don’t hesitate to contact us today!