Your Digital Marketing Resource Library

Articles. Playbooks. Case Studies. Videos. Podcasts.

You’ll find it here.

(Check back often as our library grows.)

Welcome to our Hotte Spotte Blog

You can find articles, videos, and podcasts here to help you on your digital marketing journey.

Video Marketing: Tips for Creating Effective Campaigns

Reading Time: 6 minutes

Reading Time: 6 minutes We’ll guide you through all you need to know to create compelling video content that entertains and drives engagement, boosts conversions, and elevates your brand’s presence. Let’s dive into the world of video marketing mastery – lights, camera, action!

Performance Marketing Case Studies: Company Success Stories

Reading Time: 7 minutes

Reading Time: 7 minutes Performance marketing. You’ve probably heard of this term if you’re part of the online marketing world. And if you’ve read it, you probably know what a big deal it is in digital marketing these days. But how do you do performance marketing? What marketing strategies should you use, and what works? What doesn’t work?

SEO in Action: Driving Traffic and Generating Leads

Reading Time: 5 minutes

Reading Time: 5 minutes Learn how Search Engine Optimization (SEO) can transform your business from a small fish in a big pond to a big fish in a small pond. By optimizing your website’s content and structure, you can increase its visibility and drive traffic to your site. In this article, we’ll share tips on cultivating your website’s SEO and reaping a bountiful harvest of search engine rankings. Discover how to conduct keyword research, optimize meta tags, create high-quality content, use header tags, optimize images, improve your website’s loading speed, and build high-quality backlinks. Whether you invest in paid advertising, SEO, or a combination of both, make sure you’re making an informed decision based on what’s best for your business.

Leveraging Data Analytics for Better Customer Targeting

Reading Time: 8 minutes

Reading Time: 8 minutes Trying to target customers for your online business without any data is much the same as trying to buy a birthday present for someone you’ve never met. If you don’t know anything about them, how will you create ads or design a website that will draw their attention? Fortunately, business owners don’t have to gamble on who their customers are. Through data analytics and the opportunities they open up, you can be certain of who your customers are and what they enjoy.

Optimizing Your Website for Conversions: Crafting Effective CTAs

Reading Time: 7 minutes

Reading Time: 7 minutes Is your website and CTA are still not yielding the results that you want from your business. No matter how many color schemes you try, your results are not drastically changed. You realize it’s time to seriously revamp your CTA so it doesn’t appeal to just you but to your consumers too. You’re ready to learn how to craft compelling CTAs so your business and website will flourish.

Digital Marketing Articles
Performance Marketing Case Studies: Company Success Stories

Performance Marketing Case Studies: Company Success Stories

Reading Time: 7 minutes Performance marketing. You've probably heard of this term if you're part of the online marketing world. And if you've read it, you probably know what a big deal it is in digital marketing these days. But how do you do performance marketing? What marketing strategies should you use, and what works? What doesn't work?

Digital Marketing Articles
SEO in Action: Driving Traffic and Generating Leads

SEO in Action: Driving Traffic and Generating Leads

Reading Time: 5 minutes Learn how Search Engine Optimization (SEO) can transform your business from a small fish in a big pond to a big fish in a small pond. By optimizing your website's content and structure, you can increase its visibility and drive traffic to your site. In this article, we'll share tips on cultivating your website's SEO and reaping a bountiful harvest of search engine rankings. Discover how to conduct keyword research, optimize meta tags, create high-quality content, use header tags, optimize images, improve your website's loading speed, and build high-quality backlinks. Whether you invest in paid advertising, SEO, or a combination of both, make sure you're making an informed decision based on what's best for your business.

Digital Marketing Articles
Leveraging Data Analytics for Better Customer Targeting

Leveraging Data Analytics for Better Customer Targeting

Reading Time: 8 minutes Trying to target customers for your online business without any data is much the same as trying to buy a birthday present for someone you’ve never met. If you don’t know anything about them, how will you create ads or design a website that will draw their attention? Fortunately, business owners don’t have to gamble on who their customers are. Through data analytics and the opportunities they open up, you can be certain of who your customers are and what they enjoy.

Digital Marketing Articles
Optimizing Your Website for Conversions: Crafting Effective CTAs

Optimizing Your Website for Conversions: Crafting Effective CTAs

Reading Time: 7 minutes Is your website and CTA are still not yielding the results that you want from your business. No matter how many color schemes you try, your results are not drastically changed. You realize it’s time to seriously revamp your CTA so it doesn’t appeal to just you but to your consumers too. You’re ready to learn how to craft compelling CTAs so your business and website will flourish.

Digital Marketing Articles
User Experience (UX) Design: Improving Website Conversions for Your Business

User Experience (UX) Design: Improving Website Conversions for Your Business

Reading Time: 10 minutes Have you ever had the frustrating experience of visiting a website that won’t load, or is hard to navigate? No one likes to click on a website and discover that it doesn’t work. User experience, or UX, is an essential part of eCommerce and your conversion rates. How your website flows will help to determine the number of users you have and how many actions they take on your website.

Important Case Studies:
How Real People Are Succeeding Online

Read about real people, brands, and businesses that are taking practical steps each day to leverage growth online through building lead generation or sales funnel pipelines.

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Practical Playbooks:
Real-World Strategies on How You Too Can Win

We are intensely practical with our advice on actionable steps you can start taking today to build and expand your brand better online in reaching more of your desired target audience.

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