Your Digital Marketing Resource Library

Articles. Playbooks. Case Studies. Videos. Podcasts.

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(Check back often as our library grows.)

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Welcome to our Hotte Spotte Blog

You can find articles, videos, and podcasts here to help you on your digital marketing journey.

Carylee Carrington’s Journey to Small Business Success through Digital Marketing Initiatives

SEO and digital marketing come in handy even in the children's books industry! Children's author and advocate Carylee Carrington created a website to sell her children's books celebrating diversity. Carylee's mission is not just financially important to her—it's also...

K9 Basic’s Journey to Local SEO Success!

Developing and optimizing a website can be the trickiest part of creating a thriving local presence for any small business owner. Whether article writing isn’t your thing, design doesn’t appeal, or optimization feels overwhelming, there is a way to have your perfect...

Victory Through SEO: How Patuxent Orthodontics Harnessed Local SEO to Win

It takes sample work to know where to start with SEO.  Some even doubt its helpfulness.  But we're here to show you that SEO is still alive and well, making remarkable differences for many companies, small and large alike. So, are you looking for some major motivation...

The Best B2B Marketing Tools

B2B marketing has transformed into a dynamic and intricate arena! Gone are the days of one-size-fits-all marketing strategies. Today, the B2B landscape is bustling with an array of tools designed to cater to specific needs, streamline processes, and boost efficiency....

3 Ways To Stay On Top of Trends in Pop Culture

Why do these waves of popularity matter so much, you ask? Let’s dive into the dazzling universe of pop culture and discover how these trends are much more than just hashtags and viral videos. We'll explore how understanding and leveraging pop culture trends can...

Important Case Studies:
How Real People Are Succeeding Online

Read about real people, brands, and businesses that are taking practical steps each day to leverage growth online through building lead generation or sales funnel pipelines.

User Experience

User Experience (UX) Design: Improving Website Conversions for Your Business

Reading Time: 10 minutesHave you ever had the frustrating experience of visiting a website that won’t load, or is hard to navigate? No one likes to click on a website and discover that it doesn’t work. User experience, or UX, is an essential part of eCommerce and your conversion rates. How your website flows will help to determine the number of users you have and how many actions they take on your website.

data

How To Measure the Success of Your Digital Marketing Efforts

Reading Time: 6 minutesWe live in a world where business competition is a constant reality. In a sea of endless options and competitors, finding ways to make your business stand out is essential. There are many advertising methods out there, from billboards to commercials to online ads, but if you want to reach your consumers on a personal level, email marketing is one of your best bets.

Email Marketing

Email Marketing: Tips and Best Practices for Success

Reading Time: 8 minutesWe live in a world where business competition is a constant reality. In a sea of endless options and competitors, finding ways to make your business stand out is essential. There are many advertising methods out there, from billboards to commercials to online ads, but if you want to reach your consumers on a personal level, email marketing is one of your best bets.

Practical Playbooks:
Real-World Strategies on How You Too Can Win

We are intensely practical with our advice on actionable steps you can start taking today to build and expand your brand better online in reaching more of your desired target audience.

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