How to Drive Conversions with Compelling CTAs?

How to Drive Conversions with Compelling CTAs?

Reading Time: 5 minutes

How often do you think about your CTA?

Once you have it up and running, chances are you don’t give it much thought.

Until you notice it’s not producing results like you’d hoped. 

Statistics tell us how crucial CTAs are for your online business’s success. Adding a CTA to a Facebook ad can increase conversion rates by 285%!

90% of people who read your headline also read your CTA, but only 60% make it to the bottom of your page!

CTAs are essential for business owners. But what do you do when they’re not performing as you anticipated?


The Connection between Compelling CTAs and High Conversion Rates

CTAs are all about connecting customers with your marketing efforts and sales.

Even seemingly tiny tweaks to your CTA can raise conversions by 161%!

Why is this change so massive?

Your CTAs are the persuasive element of your content.

A well-written CTA will draw the visitors in and get them to click. However, a mediocre CTA won’t work any magic.

That’s why compelling CTAs have high conversion rates: They employ the necessary tools to fascinate customers and draw them in.

Let’s review some guidelines to make freakishly compelling CTAs easy to create!


Are You Crafting Your CTAs with Persuasion in Mind?

Every CTA has but one main goal—to persuade.

These three methods are great ways to add the persuasiveness factor to your CTAs:

  • Appeal to your audience: Imagine being a beauty brand creating ads that appeal only to men—a clear audience disconnect! Beauty products generally appeal to women, so you should customize your CTAs for this particular audience. This technique applies across the board—whatever business you run, your brand will attract a specific audience. Engage with them!
  • Make your CTA the spotlight of your page: Your audience must be able to quickly spot your CTA. Make it eye-catching by incorporating contrasting colors and backgrounds that keep it at the forefront of digital design.
  • Let your CTA do the work for you: Make CTAs a clear step toward the next step of your marketing plan. Simple navigation will keep your audience engaged!


What Makes a CTA Persuasive?

Understanding the human psyche is the key to customer persuasion.

People are more likely to act when faced with urgency and curiosity—or when they know what they’ll get:

  • Use language that evokes urgency: Your time-sensitive CTA might read, “RSVP today—limited spots available!” or, “Take this limited offer while it lasts!”
  • Be clear about what you’re offering your customers: People are much more likely to click on your CTA if they know what they’re getting. Don’t be afraid to be specific. For example, compare “Download now!” with “Get your free recipes today!”
  • Write your CTA in the first person: Studies show that CTAs with “my” instead of “your” converted 24.91% better. Instead of saying, “Get your free guide today!” say, “Get my free guide today!”

These three persuasion techniques will increase your CTA’s appeal to the human brain!


Using Psychological Triggers in Your CTAs

Psychology is a powerful tool for increasing your appeal to customers. Fortunately, CTAs are the best and easiest places to incorporate psychology into your marketing game: 

  • Capitalize on the fear of missing out: Potential customers fear missing opportunities, especially beneficial ones. To best capitalize on this fear, use statements that remind people how much others enjoy your products. These two CTAs show people what they’re missing: “350 people have signed up in the past 24 hours!” or “Join 1,800 others in a fabulous experience!” 
  • Make your product seem scarce: Embrace the fear of missing out by branding your product as “limited.” Listing the delivery time of your product for an order placed within the next few hours may be enough to persuade customers!


How Does CTA Placement Impact Conversion Rates?

The placement of your CTAs will affect their number of users and clicks.

You should always place your CTA prominently, but specific locations within that category can yield even better results!


What Are the Hotspots for CTA Placement on Your Website?

  • Above the fold: The fold is the section of the page you see before you scroll. Above the fold is the most common place to find CTAs, ensuring that visitors will see them immediately.
  • Below the fold: Customers who read your page and see a CTA at the bottom are likelier to click on it. If you can turn your page’s content into a story, you’ll have extra luck with this placement!
  • Below the fold with directional cues: Let page design and graphics bring the eye down to where your CTA sits!

With some A/B testing, you’ll determine which hotspot is the best for your CTA!

Call to action

Are Your CTAs Designed for Maximum Impact?

If you’re looking to maximize the power of your CTAs, you’re in the right place!

Improvement can happen in many ways, whether by incorporating smart CTAs or maximizing your appeal through wording.


How Can Color Theory Improve Your CTA Design?

Color theory and visual appeals are one way to make your CTA impactful.

Use a contrasting or bright complementary color to make the CTA the focal point of your page. 

There’s no one correct color for your CTA.

Some claim that red, orange, or green make the best CTA colors.

The reality is that your best CTA color will depend on the rest of your design.

A CTA should always stand out from the rest of the page.

You can implement bright colors, unique button styles, and bigger font sizes to achieve this effect!


A/B Testing: The Secret Sauce for Perfecting Your CTAs

Once you’ve crafted a CTA that expresses your brand personality and follows the guidelines for capturing your audience’s attention, it’s time to begin testing.

A/B testing is the best way to understand your CTA’s success rate!

Using multiple versions of your CTA, you can track data to see which CTA gets the best results.

Even once you have a successful CTA, it’s important to keep tweaking and watching your data.

Never assume there isn’t room for upward mobility!


What Are the Key Metrics to Track in CTA A/B Testing?

Once you’ve begun the A/B testing phase, it’s time to track your results. 

Follow these three key metrics to ensure your CTA’s success:

  • Click-through rates: How often do customers click on your CTA? Where do they go after that? Is your CTA encouraging the kind of clicking behavior you want? These are all questions to ask yourself when considering your click-through rate.
  • Conversion rates: Since your CTA is associated with your conversion rates, a good CTA will raise conversions. If you’re not seeing this, it’s time to reevaluate your CTA.
  • Overall engagement: How much are people engaging with your website because of your CTA? Are customers clicking on your CTA or generally leaving it alone?


Ready to Boost Conversions with Powerful CTAs?

Crafting persuasive CTAs doesn’t have to be hard. We’d love to help you increase your CTA potential and your conversion rates. With our team of marketing and graphic design experts, we have you covered from day one through A/B testing. Let us help you make your CTAs flawless!


  1. Brenner, Michael. “11 Types of CTAs You Can Use to Drive Conversions.” Marketing Insider Group, 17 Jul. 2023, Accessed 5 Sep. 2023.
  2. Gardner, Oli. “Where’s the Best Place to Put Your CTA? [Case Study].” Unbounce, 3 February 2013, Accessed 5 Sep. 2023.
  3. “How to Create Best CTAs to Increase Your Conversions.” Neil Patel, Accessed 5 Sep. 2023.
  4. “Make Your CTA Impossible to Ignore Killer CTAs That Drive Results.” LinkedIn, Atlantis Tech, 3 Apr. 2023, Accessed 5 Sep. 2023.
  5. Moser, Jeremy. “What Makes Your Customers Click? Expert Reveals 5 Call to Action Copywriting Tips That Will Drive Your Leads and Sales.” Entrepreneur, 19 Sep. 2022, Accessed 5 Sep. 2023.
  6. Onibalusi, Ayodeji. “7 Experiments to Increase Your CTA’s Conversion Rate.” Mention, 10 Dec. 2019, Accessed 5 Sep. 2023.
Optimizing Your Website for Conversions: Crafting Effective CTAs

Optimizing Your Website for Conversions: Crafting Effective CTAs

Reading Time: 7 minutes

It’s captivating. It’s catchy. It’s colorful. It’s your CTA. But for some reason, your website and CTA are still not yielding the results that you want from your business. No matter how many color schemes you try, your results are not drastically changed. You realize it’s time to seriously revamp your CTA so it doesn’t appeal to just you but to your consumers too. You’re ready to learn how to craft compelling CTAs so your business and website will flourish.

What Are CTAs and How Do They Affect Conversions?

In the world of business and online marketing, nothing is more important than your CTA. But what is it? A CTA, or a call to action, is a statement meant to invoke some sort of response or action from the guests to your website. The action could be anything from purchasing a product to downloading an ebook to signing up for your email list. A CTA is a quick way to prompt your consumers to interact with your website. It can also help your users know how to interact better with your website and company.

So why are CTAs so important? After all, just clicking a button doesn’t mean that your customer will stick around. Clicking a button won’t necessarily tell them everything there is to know about your website or your products. While this is true, CTAs are so effective because the human attention span is so short. They grab your reader’s attention with flashy colors and snappy statements to help your reader make a quick decision and engage with what you offer. CTAs impact your conversion rates so much because they are the first step to making a consistent connection with your consumers. This connection can quickly lead to accomplishing your final goal.

A CTA is also a good way to increase how long consumers look at your website, and this is something that you want. After all, increased website usage time and growing conversion rates correlate. If your CTA connects pieces of engaging and applicable content throughout your website, your readers are more likely to stay on your website longer. You can lengthen their attention span by guiding them through what you offer.

Placing a CTA on your landing page is even better, as it is often the place that newcomers first arrive at. So what is a landing page?

What Is A Landing Page?

Your landing page is one of the most important elements of your webpage. Here, visitors will come for their first viewing of your website. On this page, you can display your digital marketing campaign, encouraging your visitors to take an action based on your website.

Landing pages are also essential to a flourishing business because you can have multiple landing pages to appeal to various demographics and audiences. For example, one page may appeal to the younger generation, while another may offer information that would draw the attention of the elderly.

Each landing page should include its own unique CTA, guiding your readers to anything from scheduling an appointment to filling out a form. In addition, landing pages should also feature any accreditation or trusted relationships you may have with other businesses, testimonials or reviews from thrilled customers, a quick summary of your goals, and a striking headline to draw in your readers.

Landing pages can be one of the most exciting aspects of your website. Here, you have the opportunity to connect with your customers on a personal level. These kinds of connections are the best and most lasting. The easiest way to begin them is through landing pages accompanied by CTAs that speak the consumer’s language.

​What Are The Key Elements of a Strong CTA?

So, now that you know what a CTA is and where to place it, it’s time to figure out how to make that CTA stand out from any other on your competitors’ websites. It’s not just where you place your CTA that will make the difference, it’s also the wording and the graphic design. It’s the individual appeal that it brings to the customer and the spirit of the whole CTA. So how do you achieve a catchy, bright CTA that communicates effectively and directly with your visitors?

  1. Communication is key. A vague, general CTA will not draw in customers like a specific, brief CTA does. You should communicate your goals in a direct, straightforward fashion that’s easy to understand. Your CTA should answer your visitors’ questions but also make them curious.
  2. Wording is everything. Certain words will make your customers feel like you are manipulating them into engaging with your website. “Request” and “schedule” not only feel too formal but also make consumers feel like they are not deciding on their own. Instead, try “get”. Paint a picture that shows them exactly what a wonderful thing you are about to give them. Action words are also a great way to guide your visitors to engage with your content. “Start”, “join”, “learn”, and “discover” all create an atmosphere of forward progress and development that people find attractive.
  3. Keep it brief and simple. While you don’t want to make people feel stupid, you do want to speak to everyone. It’s risky to assume that people read your blog page and now know exactly what your goals are. Instead, the CTA needs to quickly communicate this. Never assume that your readers know the next step.
  4. Don’t shy away from having multiple CTAs. The more CTAs your consumers encounter, the more they will have the option to engage with your business. If you only have one CTA on your whole website, only the people who happen to visit that specific page will know how to stay in touch with you and your company. Instead, make sure CTAs are a prevalent feature on your website.
  5. Make an aesthetic appeal. People like looking at something that is bright and cheerful and that draws their eye. Don’t let your colors get muddled together: put light-colored text on a dark background or vice versa. Use a border around your wording and a font that’s big enough to stand out.
  6. Place your CTA somewhere it can be seen. If your CTA is stuck in a little-viewed corner of your website, no one will know it is there. Instead, place it “above the fold” (the part of the webpage you can see before you scroll down) and make sure it’s not hidden. Make it the main feature of your webpage.

With these simple steps, it’s easy to create a CTA that succeeds. If your CTA is well-placed, colorful, and clear, customers will notice it and take advantage of it. Your CTA will become a quick way to communicate your goals and achieve them.

What Are Common Mistakes to Avoid When Creating CTAs?

Because CTAs are such essential elements to your website, it’s even easier to make mistakes in creating them. To help you avoid this, we’ve laid out the most common CTA problems.

  • Don’t stack multiple CTAs on top of each other. This can overwhelm your visitors with too many requests. Rather than this, focus on putting one CTA on each page.
  • Make your CTA follow through with what it says it will give. Don’t let it take your visitor somewhere other than where it says it will. It can frustrate customers if CTAs are deceiving, take up their brief attention span, and make them much more likely to leave your website.
  • Don’t request too many things at once. If you overwhelm your customers with requests and possible actions, they won’t know what to do. In the same way, if you ask them for all of their contact information at once, they will be overwhelmed and much less likely to give you even a name or an email address. Especially with purchases, customers usually aren’t ready to make a purchase right away. Instead, engage with them and build a relationship.
  • Create CTAs that are phrases, not just single words. Single words make a weak emotional appeal that the customer is unlikely to respond to. Phrases are more memorable and emotionally appealing. In addition, they are also clearer in communicating your goals.
  • Lastly, don’t try to make your customers feel guilty for not engaging. This comes across as pesky or even offensive to their personal decisions. Instead, you want them to feel welcomed by your website. You want them to genuinely choose to interact with your content, instead of being manipulated into it.

Crafting CTAs that draw your readers in can be difficult, but by avoiding these top five mistakes, your CTA will be much stronger and more brilliant. CTAs that are phrases instead of single words, that welcome your customers in, and that communicate one clear goal at once are basic ways to begin connecting with your readers.

What Metrics Should You Be Tracking to Measure CTA and Landing Page Performance?

Finally, once you have an effective CTA in place, it’s time to learn how to keep testing that CTA for effectiveness. This is where you can use A/B testing to track the success of your CTAs, headlines, and whole website layout.

How Do You Analyze Your Data and Make Changes for Optimal Conversions?

A/B testing is a way to test how your readers interact with your content and how successful it is. Platforms like Instapage, Unbounce, and Google Optimize all allow you to A/B test your website and CTA. Each of these lets you consistently review what areas of your website are succeeding, and which ones are falling behind. You can see the results from certain CTAs to measure whether or not they are successful. If you find that your CTA is not converting well, try changing up its placement, wording, or color contrast. The best way to know how well it is converting is to use these analytics and A/B testing to track your results and conversions.

Crafting a creative and successful CTA can be a challenge, but it is one that every business owner must master. Through a CTA, you can engage with your audience so much more effectively. This kind of communication lets you grow your customer base effortlessly. Fortunately, these simple steps make creating and optimizing your CTA smoother and more effective.

Ready to Boost Your Website’s Conversions? Let’s Optimize Your CTAs Today!

Here at Hit Your Mark, we offer services to help you grow your business and website through your CTA! From features like user flow to wireframes and prototypes, we help you identify successful and unsuccessful CTAs and recreate them into profitable, converting CTAs. Our services also analyze data and collect it to show more about your web flow and customer experience. We even collect consumer data and product data to help you visualize areas to push your business forward and on to higher goals. We are here for you to help you effortlessly make the best decisions for your business and break the boundaries of imagination and creativity in your business and its CTAs!